This website describes itself as "At BARF World we embrace a holistic approach to your pet’s health care, which begins with a healthy, natural, nutritional and safe raw diet. We are committed to raising the bar on the raw diet." BARF, as related to pet nutrition, can mean several things: Born Again Raw Feeders, Biologically Appropriate Raw Food, or Bones And Raw Food. Unlike Raw, Meaty Bones, BARF includes raw fruits and vegetables in its commercial product.